Healthcare technology has a communication problem. We love explaining what technology can do. We use an overabundance of keywords like interoperability, data migration, care coordination, workflow optimization. And while these are all important, the most important element boils down to usability. It has for over 20 years now. You can have the coolest brochures, demos, and podcasts, yet if the end user cannot operate the system / service / device, then it’s useless. Sometimes, in our enthusiasm to explain everything a new technology can do, we forget to answer the first question a busy physician is actually asking:
How Will This Work With My Workflow?
For MedKaz®, the answer is refreshingly simple. You just plug it in. A patient brings their MedKaz to the appointment. It’s a small USB device. The physician connects it to a computer and can instantly search the patient’s entire medical record for information from every provider they see. No hunting through multiple patient portals. No endless scrolling for the last time a test was performed. No relying on memory. And most of all, no complicated and costly integration project. It’s free for physicians to use. The physician uses MedKaz as a complete information source . No change to EHR workflow.
Why Simplicity Matters
Physicians don’t need another piece of technology demanding their attention. They don’t need to learn a new system, or service. They already spend copious amounts of time navigating EHRs, reviewing records, and searching for outside information. So, when we introduce another healthcare technology, perhaps the first thing we should explain isn’t everything it can do. Perhaps it’s how little the physician has to do to use it. Like everything else, the value of the technology becomes apparent once the physician sees the patient’s information. Need the cardiologist’s last note? Search for it. Last colonoscopy? An old imaging report? Just search for it like you would a Google search. Everything is right there. The technology gets out of the way so the MedKaz can do it’s job.
Why This Makes Sense for MDVIP and Concierge Practices
The model is particularly interesting for MDVIP-affiliated physicians and other concierge-based primary care practices. These physicians often have more time to understand the whole patient, not simply address the immediate concerns for the visit. And their patients may have more complicated health histories involving specialists, hospitals, medications. A physician may have more time with the patient, but that doesn’t necessarily mean they have all of the patient’s medical information. MedKaz addresses that information gap. The patient carries a searchable collection of their medical records with them. The physician instantly reviews complete information from other providers while sitting with the patient and understanding the larger clinical picture. MedKaz fits naturally with a care model built around prevention, coordination, longer visits, and stronger physician-patient relationships.
An Easy Button For Healthcare
MedKaz can do a lot. And yes, we should talk about security, portability, access, and care coordination. The fact that MedKaz works when systems or internet is down. The ability to reduce unnecessary duplication of tests and services. All of these things matter. In fact, the physician is paid to use a patient’s MedKaz. That’s huge. Yet, before physicians care about everything technology can do, they need to understand what it isn’t going to do. Complicate their day. The better introduction is simply: Your patient brought their complete medical history with them. Plug it in. Search what you need. Save 4-8 minutes of scrolling. Because healthcare technology doesn’t need another layer of complexity. It needs something remarkably simple, and easy to use.
MedKaz®. One record. Every visit. Any provider. Find out more about our Physician Pilot Program. Or maybe schedule a demo and see for yourself! https://medkaz.com/physician-pilot-program/
